Corporate cake pops

Western Sydney University open day cake popss
Western Sydney University open day cake popss

Western Sydney University open day cake pops

If you’ve seen or heard the ads, The University of Western Sydney has been named one of the world’s top 400 universities, the top 2%. I feel like top 2% too after completing this order for their open day.

The cake pops coincided with a re-branding effort and I was tasked to colour match the cake pops to their new logo. Colour matching chocolate is not an easy task. A printer prints a certain colour by combining several different colours together in precise quantities. When colouring chocolate, you add a drop here and a drop there and then eyeball it. Luckily, my years in the printing and publications industry has schooled me about the properties of different colours.

I like this hue. There is an excitement and vibrance that red conveys, but this red with a hint of black also conveys tradition and wisdom.

Western Sydney University open day cake popss

Western Sydney University open day cake popss