Our story

Popolate specialises in custom made treats. Food is at the heart of every party, and we believe beautiful food made just for your event creates a unique buzz. Our tagline, “Feed the Fun” says it all about our philosophy.

Over the last 10 years, we’ve happily been apart of events large and small. Our treats have celebrated birthdays and milestones, been present at Awards nights, product launches, open days and activation events. 


It’s personal

We say it like it is : If a design doesn’t work, or it may cause issues in the longer run, we tell it like it is. Because we have your long-term interests at heart.

We use quality ingredients, and eschew additives : The treats we present to you are the same ones we make for our family and friends, and the same ones our children consume. So trust us when we say, we care what goes in it. 

We care about the place we live and do business in : We don’t offer dessert cups, or push pops, or syringes in cupcakes because we don’t do single use plastics. 

About Su

Su, the founder of Popolate, came to baking and decorating late. For 10 years of her working life as a journalist, she crafted with words, not icing. Her area of coverage was not fashion or food, but business and finance.

After moving to Sydney in 2011, she stumbled upon photos of cake pops, and was enamoured by how cake could be shaped to make almost anything.  Her love of food meant that the treats not only had to look good, they had to taste good as well. Since then, Popolate has served up thousands of treats, at events big and small, featuring at university open days, fashion nights, awards and corporate events.

As Steve Jobs once said, ““You can’t connect the dots looking forward; you can only connect them looking backwards.It turns out, the key to making a successful cake pop or cookie is similar to being a good journalist –  attention to detail is key. Her experience in setting layout and covers for print publications taught her to judge what is pleasing to the eye. The second key  to making a good cake pop, or good anything, is patience and perseverance.

Su has demonstrated at craft fairs and cake guilds, contributed to Cake! magazine and regularly run classes on cake pops and cookie decorating. 

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